Episode 14: Nadia & Fadia of Wingme Cosmetics on Building an Ethical Brand, Giving Back Effectively & Transparency and Ageism in the Cosmetics Industry

Nadia and Fadia Shuayto are a mother daughter duo who founded the vegan, cruelty-free cosmetics brand Wingme Cosmetics. The duo prides themselves on being innovative and transparent with their brand. Everything from the product packaging to the products themselves are produced ethically and thoughtfully. 

Their products, including their signature product ‘brow jam’,  are created to give women a more natural and approachable look. In an industry that typically values youth and profit above all else, Wingme stands out with their commitment to giving back and to promoting wearable products for every woman. 

They decided to start their own business after being inspired to give back to non-profits and their main causes are halting the practice of female genital mutilation and child marriage. Nadia and Fadia are committed to spreading awareness about these causes and donating a portion of the company’s profits to non-profit organizations that are on the ground making changes. 

Where to find them: 

Check them out on instagram @wingmecosmetics & visit their site Wingme Cosmetics.

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